Sulfate Free is the way to go!

Why Sulfate Free?

First and foremost sulfate free shampoo is essential to keeping your hair and hair color in tip top shape. Sulfates are used for lather, and they are cheapest way of doing so, they're not gentile and are extremely drying to your hair. They can damage your hair and lead to hair loss. Sulfates can also strip the hair of its essential oils it causes a dry and irritated scalp. Avoid the ingredients sodium laureth sulfate (SLES) and sodium lauryl sulfate (SLS) in your shampoo, instead buy sulfate free higher end shampoos, your head and hair will thank you! When sulfates are in your shampoo you will find that your hair color’s longevity is compromised. Paying a bit more initially will save you money in the long run because you have longer lasting hair color, moisturized hair and a happy scalp!

Here are some of my favorite brands

Pureology- Is an oldie but a goodie, its all natural and vegan. It lathers great and a little bit of shampoo goes a long way!

Alterna- Organic and vegan. The Caviar line smells wonderful and your hair will be left moisturized.

These websites will guide you to choosing the right shampoo for you!